Your phone beeps, and it’s a Facebook update or a response to a Tweet you’d posted earlier. Then the Instagram updates start trailing in. After that, you realize the TikTok video you just posted has garnered 112 views in less than 10 minutes. Then it hits you. All this activity on your social media handles isn’t bringing you an income—light bulb moment.
You already have a significant following on your various accounts. All you need to do now is direct all that social traffic towards your website and grow your business. With so many social platforms out there, you have to identify which ones are best suited for your particular market. So how do you convert these various channels to increase your website’s traffic?
4 Tips on Using Social Media to Boost Your Website Traffic
Specific influences will come into play, the most important being your focus. For instance, Pinterest would be great if you want to share visuals such as infographics or images. Snapchat works better for taking a record of your business’s behind-the-scenes methodologies. Reddit would be perfect for interactive communication as you prove your expertise in your industry.
At the same time, consider what demographics you are targeting and which social media platforms they frequent. What is it about your social media pages that will draw people towards your website?
Complete Your Profiles
It’s crucial to complete your profile on all your social media pages and include information about your business. Ensure to include a link to your website everywhere you can. Adding a backlink drives a considerable amount of referral traffic to your website. It gives people an opportunity to click-through and see what your business is all about. Plus, it generates visitors!
Schedule Your Posts for The Most Appropriate Time
Your social media posts are most effective if posted when your target audience is online, as this helps reduce your bounce rate. Identify their peak time and build your social strategy with this in mind. It’ll definitely help increase the number of hits you get. You can choose to use social media monitoring and management tools to determine your audience’s active hours and schedule your posts accordingly.
Make Your Content Shareable
Day in day out, you’ll come across posts that you want to share because you find them exciting or insightful. Creating content that drives the same reaction from viewers encourages your site visitors to do the same. Consider embedding a sharing tool. You can even get one that keeps track of how many times a visitor shared your content. Features like this help build trust and increase conversion rates in the buying circle.
Focus on Visuals
As they say, a single image is worth a thousand words. Ultimately, visual content will almost double the likelihood of people sharing it. Your viewers will be drawn to your content, which will significantly increase the chance of them exploring your website more.
You want to ensure that your business is credible (the more visitors, the more trustworthy). Focus your marketing strategies toward specific audiences. Invest some time and effort into your social media accounts and enjoy the surge of new visitors to your website!