More people are ordering products online than ever before. It is simple and quick, as well as having items delivered straight to the door. If you have an eCommerce business or you are starting a subscription brand, you are going to have to think about the unboxing experience for your customers.
What is an Unboxing Experience?
First of all, it is important to understand what is meant by the phrase ‘unboxing experience’. Then you can learn how to take advantage of this moment. Essentially, this the process of receiving a new product. Often, this takes place in the post and when something is mailed to your home. The item will be received in packaging and the customer is going to unbox it. Thus, every customer that received an order will have their own unboxing experience.
If you search on YouTube, a lot of influencers create videos on products they receive. Indeed, they record their unboxing experience, talking the viewer through what they think of the packaging and presentation.
Why is the Unboxing Experience Important?
In today’s world, customers expect a lot from businesses. They expect more than just a product now. You have to think about everything from your brand story to how you package your products. Customers are looking to be satisfied from every angle and they will quickly choose one of your competitors if you do not meet their expectations.
This is why the unboxing experience is so important. It is your opportunity to make a good impression. This is going to be the first interaction a customer has with your business and your brand. When you invest in the best packaging for this experience, you can keep them as loyal customers.
How Do I Create an Amazing Unboxing Experience?
There are a lot of different elements that go into creating a fantastic unboxing experience. let’s take a look at some of them so that you can implement them for your business.
Easy to Open
Nobody wants to be sitting for half an hour trying to open their package. Thus, you have to ensure that the packaging is dependable but easy to open. You want it to be secure when it is in transit, but for customers, it should take less than a minute to get into. There are a lot of boxes and paper packaging that have special ways to open them that are easy.
A lot of businesses simply send customers their goods in plain boxes or packaging. But, they are missing a trick. Having packaging with an eye-catching design is exactly what customers what to see. In particular, new consumers are going to be intrigued and excited before they even get to see what they have ordered. Spend time creating custom packaging, whether this is the box itself or labels and stickers. Inside and out. Packaging and design experts from companies like Zenpack can help you develop your entire packaging strategy. From product naming, concept strategy, and market research all the way to package manufacturing.
Include Your Logo
Do not forget to include your branding on the packaging. This is important to make you stand out from the competition. Customers are going to love all of this effort you are putting into the unboxing experience. It shows that you care and that you want to impress them. Therefore, make sure you include your logo on the box, as well as inside the packaging. You can also have custom text, such as a tagline to engage with customers. It is all about building a good reputation.
Use Strong Packaging
The unboxing experience is not just about aesthetic and the style of the packaging. It is also about what type of packaging you use. You want to ensure that the products a customer has ordered reach them in one piece. This means that you have to use sturdy and durable boxes that are going to be able to withstand the movement and force of shipping. A consumer wants to know that you have thought about this and that their product has been protected on its journey.
Include a Free Sample
Everybody loves to get something for free. A good way to make the unboxing experience unforgettable is to include a free sample of another product. Customers are going to love receiving this freebie and it also entices them to purchase something else from you. Instead of a free sample, you can also include discount codes and special offers. Again, these are incentives to shop with you again and to make another order. What’s more, it helps to improve brand loyalty since customers like to receive free gifts and promotions.