Reports say that an average vape shop can easily make $26,000 in a month. This is enough evidence to know that the business is booming and the demand is not dying any time soon.
However, it’s not as easy as it sounds. Any online business requires strong strategies and, above all, effective marketing strategies to spread their business online.
In case of an online vaping business, the better the marketing tactics, the better will be the outcome.
Here’s what you need to do to market your online vape shop:
1. Organic Search
Marketing vape products isn’t as easy as marketing a clothes or toy shop. This is because many platforms including Google Adwords restrict marketing tobacco-related products.
Therefore, we would need to take a different approach which is organic search.
SEO rules when it comes to selling content online which is why you need to create quality content and include high volume keywords to increase organic search.
You can try keywords such as “buy vape juice online”, “vape juice online store”, “beginner vape”, etc.
Remember to find the right audience to advertise the content to. So, create quality content keeping their needs in mind.
2. Social Media
There’s no better marketing platform than social media. Billions of people use various social platforms on a daily basis. They can be your audience, you only need to know where and how to start.
– Facebook: Just like Google Ads, Facebook also doesn’t allow to run ads that contain vape products. Worry not, there’s an alternative. You can create a company profile and a community group to advertise your products.
You can also join other vape groups to showcase your products and create a following.
– Instagram: Instagram has over 1 billion users and a lot of them vape as the platform is more commonly used by youngsters.
Follow the same strategy as highlighted above: Create a page and get followers.
– YouTube: Youtube is now the second largest search engine. Use it to attract more visitors and make more sales.
You can make an informative channel on Youtube to market your products. Post original content including reviews, how-to guides to create a strong user base.
3. Chase Quitters
E-cigs can be effective in quitting smoking. You can market your product as a safer alternative to smoking and reach people looking to quit smoking.
You can push quitters to try vape kits and use flavored e-liquids only (without nicotine) to enjoy smoking without any side effects. This can also be done by using relevant keywords and producing content that talks about quitting smoking.
Create a personal website to list your products. Perform good SEO, create quality content as per Google’s terms, and make sure to market the site as much as you can.
Posting creative, engaging, and informational videos on vaping can really help. According to reports, users are more likely to convert if they watch a video. They’re more effective than written content and must be paid attention to.
These are some of the best ways of marketing your vape shop online.