The million dollar question to every entrepreneur battling their way to sell products and services on the internet is this, are you getting your return on investment(ROI)?
If you are doing well, then this article is not for you. However, if you aren’t, read this article to the end. To begin with, what’s holding you back?
Don’t throw in the towel yet. In this article you’ll get some tips that you won’t find anywhere else. Until you experience them, you are not an online seller. Sadly, you are an online “hustler.”
Get Customer Testimonials
Without the customer, your business is as good as dead. That’s why you spend most of your money marketing your business.
Here’s the secret – Use the market you already have to market yourself. A simple testimonial from a satisfied customer goes a long way in building your credibility and trust.
You don’t have to wait for customers to start streaming in to ask for testimonials. The first three or four are enough. Post their testimonials on your website
Work to become an Authority in your niche
There are many online businesses out there but the question is, “What is your position in your niche? Are you just another regular seller that tries to make it or do you have an impact in the entire field?
Those that have made it stood the ground and assumed they were alone in the field. They began leveraging their strategies of breaking through and appear as if they’re the only ones selling the product. Take Google, for instance.
There are many ways you can do this. One of the most effective ways is starting out a blog like infrared sauna Australia. If you are running a website without a blog, add a blog to it and Your business website is not enough.
You need a backdoor playground where your customers can get more information about the product you are selling. You’ll not appear as that hungry hyena that’s after their money.
You can post product descriptions and articles on the blog. A blog shows that you are an industry expert and knows what you are doing. Here you give tips on how your customers can find more help using your product.
Give out Free stuff
Yeah, you read that right.
Typically, people love free things and nothing will stop them from coming to your online store if they see the word “FREE” bolded in red color.
In fact, it’s one idea that copywriters and online marketers use to increase their customer-base but it’s a marketing strategy that works with every company.
With theis strategy, you have to be wise with what you’re giving out. For instance, a business like electric scooter NZ can benefit from giving out free scooters or a free ebook about how to enjoy an electric scooter. A marketing strategy like this hits two birds with one stone. The company sets itself as a goodwill company especially if the “give away campaign” favors those most in need of a scooter or if it is a lottery sort of campaign, it should be a very fair campaign.
Look out for anything that’s worth giving for free. If you are in the software business, you can offer free software from time to time.
If your sales can’t allow, you can try giving out hefty discounts on black Friday and Cyber Monday.
It’s up to you to Grow your Business
Successfully marketing your products online is something that lies in your hands. Many online stores are closing because they were unable to climb the steep hill to success.
I don’t want you to follow the same path. These tips will help, but only if you optimize them.