The Ultimate Guide to Building a Successful Comparison Website

Comparison website business has shot into popularity due to the E-commerce revolution. The sites offer customers valuable information concerning different goods and services provided online.

However, starting and scaling a comparison website is not an easy task. Many comparison sites struggle to make income.

In this article, I will walk you through essential steps you need to follow when building a comparison site.

Let’s begin

Steps to Building A Successful Comparison Website

Step 1: Select a Niche

The growth and success of a comparison website depend on the niche. Therefore, selecting a niche is the most crucial decision you need to make.

A right niche should be on a specific product. For better targeting, choose a particular geographical area.

To choose the best niche, focus on factors affecting the buying decision. Start by selecting a geographical location. Then think about a product that they need most. Research and understand why they need the product.

Before, settling on one niche, compare different niches. Understand the benefits and challenges in those niches.

For instance, if your niche is Protein powder in NZ, get relevant information that concerns the industry. Find gaps in the market and fill them. Understand customer pain in buying products on those niches and offer solutions.

Step 2: Build Your Website


After choosing a niche, the next thing would be to get started. You begin by developing a comparison website.

At this stage, get professional help. Hire website developers to do the job. Don’t do it yourself unless you are an IT expert.

At this stage, you can choose either of the following ways.

  • Developing from Scratch

Hire a programmer and build a unique website. Though it would be costly, it will be worth the price. You will customize your website as you desire.

  • Get Website Comparison Scripts

If you want to get the project done fast with less budget, go for this option. There are ready-made scripts that will make you build your website quickly. The only disadvantage is that you cannot customize it fully as you would desire.

Step 3: Register for Affiliate Partnership

Most of the revenue for the comparison websites come from affiliate marketing. The owners of comparison sites get paid by the companies they are listing whenever they make sales.

Most e-commerce companies have affiliate programs; therefore, once you set up your website, register for the affiliate programs on different e-commerce platforms.

Step 4: Data Acquisition

Now that you are ready with the website and affiliate programs, it’s time to get data for your comparison site.

Data is the primary fuel of a comparison website. Have a stable system in place to collect and publish data on your website.

Data acquisition is not a one-off job. It’s something you need to do regularly. Keep updating prices, offers, and every other relevant details.

Step 5: Market Your Comparison Website

After developing your website, you need to market it. Apply different digital marketing techniques to make your site visible.

Parting Shot

Comparison website is a lucrative business. But you can only make good profits if you follow the right process. First start by selecting your niche, then build the website, and register with different affiliate programs.

Lastly, continuously get data and market your website. Most of the successful credit card comparison sites follow these simple steps.